Top 15 Drug Launch Superstars
A year ago, FiercePharma published a list of drugs that missed when stepping on the up escalator. A heel got caught, or a sleeve. Bystanders hit the emergency stop button. For whatever reason, escalate they did not. We called it “Top 10 Drug Launch Disasters.” It’s still one of our most popular special reports.
This year, we wanted to take a more positive approach. So, herewith we bring you our Top 15 Drug Launch Superstars. Some of them will be obvious to anyone who follows the pharma business. They certainly were obvious to us. But choosing the rest was a challenge–one we weren’t exactly expecting, based on previous experience. Turns out, as tough as it may be to identify disasters before they happen, it’s not so difficult after the fact. To go back to the escalator analogy, it’s like trying…
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